If you are looking forward to ensuring your page is being found in the Internet you will have to make use of certain phrases and words that go in line with your products and services, look for linknow media phone number and talk to a SEO expert for instance.
Once Google realizes that the page is relevant to the search queries that people are using, they will index your page for that certain keyword that is being used, so that when someone else comes to search a product with the same keyword they will find your site.
Create SEO optimized title tags that have keywords, create key driven and straight forward title tags for the web pages title tags tell Google and the searches what your page is all about and the reason why it is relevant.
The first thing is to start with the location that you want to target, then add the keywords and then end with your company name and ensure you have not exceeded 55 characters in your title tags because if you do Google will think you have made a duplicate of a page, creating a unique titles what matters.
The only way to get your page indexed is by use of keywords, therefore chose your keywords carefully and this is what will make your page rank from your co0mpetitors becasu8e the secret is in the searchers intent. The only way to ensure your page is visible in the search engine is to have it indexed by Google, Google is directed by the search result of the products in your page and this is why you need to make use of SEO so that your page is visible.
If you are selling a product or service make sue of the keywords that people will probably make use when they are looking for certain products, this makes your page to get focused and more relevant to a searcher.
The Meta descriptions are the short two descriptions that shows up in your business page and they are not recognized by Google as ranking factors because the main use of a website is not just for ranking but to make sure you achieve great leads.
Meta descriptions are meant to convince the Google users to click the link and view your website that is why Meta descriptions are supposed to be below 140 characters so that you are not at risk of them being cut off by Google, they include company name, keyword you are targeting, location you are targeting and call to action.
Even if meta descriptions are not technically ranking factors, Google keeps data of the type of actions that users take on the search engine page and if your page is getting a lot of clicks it is considered to be more relevant and therefore rank higher.