How Retail Packaging Affects Your Sales
The way the product is presented to the customer is the whole essence of packaging. It entails the physical appearance that will make the consumer select it and leave the other products. Customers might end up buy more than they should have just because the packaging has been made appealing and more attractive. According to the existing research carried out, many consumers will buy out of impulse just because they liked what they saw. So if you want your sales to shoot up, you better get that awesome packaging technique going.
Packaging is all about the message. For all those who can read, the message should be clear and legible. If you do not prefer writing in the literal sense, you can opt to have pictures or symbols that are easy to interpret. A clear message will have consumers trusting the brand than other products that do not have clear package descriptions. The message should contain instructions on how to use the product, who it was made for, and where it comes from.
Another detail that should be carefully designed and planned on s the color of the package. This influences just about the whole concept of packaging. Different colors have different appeals. Each color will portray a different message to the buyers. Things like the ingredients, the logo design, the contacts and addresses, and instructions will all have a set of colors used. Take for example the color for cleaning products and foods and you will see that they differ from children’s products.
The shape of the package is a vital detail that you cannot afford to mess with. Different shapes tend to show what is inside the package. The package might host a toy plane, round ball, curvy bottle, toothbrush, etc. The gender the product was made for might also be visible on the product. This technique makes the targeted gender buy more just because the product is specifically made an packed for them. A package that has provisions for holders is much more convenient than that which has none.
Once you have adhered to the above guidelines, you have to be careful not to overdo the whole concept. You will lose a lot of money when you go for a complicated design and your customers will leave you. So, just keep it simple. It is easier to remember a simple designed package than a single one which is complicated.
Finally, make sure your package does not pollute the environment. Sustainable packaging is the order of the day. You can also design a package that the consumer can use long after the product has been depleted. The product should be well protected by the package. Make your package secure.